A unified brand story, told consistently across all touchpoints, deepens supporter understanding and trust.
Website structure and donor navigation experience
Donation pages, forms, and conversion workflows
Email strategy, list health, and journey design
Social presence and engagement patterns
Campaign performance analysis (12–24 months)
Traffic sources and channel performance
Donor retention and lifecycle patterns
Logo strategy and design direction
Colour palette and typography reflecting your mission
Visual principles and design system
Brand guidelines ensuring consistency
Messaging hierarchy for different audiences
Consistent narrative across website, social, email, and collateral
Voice and tone guidelines
Brand application across touchpoints
Impact report strategy combining storytelling and data
Report design system reflecting brand identity
Data visualization approach
Sustainability of beautiful reporting through templates
Brand training for your team
Communication toolkit and templates
Style guide for consistent application
Quarterly brand check-ins
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