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A well-designed digital giving experience turns engaged visitors into committed supporters.
Your website traffic represents opportunity. Design amplifies it.
You're attracting good traffic to your website—visitors who care about your mission.
Your current donation experience works, but thoughtful design could strengthen conversion.
Mobile experience is growing in importance; optimizing for mobile-first improves access.
Supporters often abandon mid-donation—usually due to friction, not lack of interest.
A cohesive donor journey builds confidence and deepens connection to your mission.
What We Do?
We design donation experiences that feel intuitive and trustworthy.
Website strategy and flow
Clear information architecture guiding visitors from awareness to action
Intentional navigation that respects donor journey and questions
Multiple entry points to giving, reflecting different donor motivations
Key page optimization
Homepage: compelling mission framing, clear value proposition, multiple pathways
Impact pages: storytelling that connects donations to outcomes
Giving overview: transparent explanation of how funds are used
Donation page: refined for clarity, trust, and ease of completion
Donation experience design
Streamlined workflows reducing unnecessary friction
Mobile-first design, recognizing where most donations occur
Thoughtful form design with smart defaults and clear field explanations
Reassuring messaging throughout the donation process
Supporting communications
Clear, authentic copy aligned with your mission voice
Strategic CTAs that feel natural within donor journey
Post-donation messaging that confirms impact and builds relationship
Testing framework
Design 3–5 prioritized tests for your team to implement post-launch
Measurement approach so you understand what resonates with your supporters
What You Get?
Website strategy and information architecture guide
Design mockups for key pages (desktop and mobile)
Refined copy for donation experience and supporting pages
Form design with field-level optimization
Mobile UX specifications and responsive design approach
Testing recommendations with measurement framework
Implementation specifications for your development team
Testing recommendations with measurement Donor experience guidelines for consistency
Who This Is For?
Organizations with:
Website traffic that could convert at higher rates
A website ready for refresh or comprehensive redesign
Mobile traffic that's significant but underperforming
Desire to optimize the complete donation experience
How It Works?
Timeline: 4–8 weeks
Process: Discovery → strategy → design → feedback → refinement
Output: Comprehensive specifications and design ready for implementation
Book your free consultation now
Get free consultation for digital initiatives, insights on your target audiences and website performance analysis.
A diagnostic starts with understanding where you are. Let's schedule a call to discuss your goals and what a roadmap could look like for your organization.
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