A well-designed digital giving experience turns engaged visitors into committed supporters.
Clear information architecture guiding visitors from awareness to action
Intentional navigation that respects donor journey and questions
Multiple entry points to giving, reflecting different donor motivations
Homepage: compelling mission framing, clear value proposition, multiple pathways
Impact pages: storytelling that connects donations to outcomes
Giving overview: transparent explanation of how funds are used
Donation page: refined for clarity, trust, and ease of completion
Streamlined workflows reducing unnecessary friction
Mobile-first design, recognizing where most donations occur
Thoughtful form design with smart defaults and clear field explanations
Reassuring messaging throughout the donation process
Clear, authentic copy aligned with your mission voice
Strategic CTAs that feel natural within donor journey
Post-donation messaging that confirms impact and builds relationship
Design 3–5 prioritized tests for your team to implement post-launch
Measurement approach so you understand what resonates with your supporters
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