Thoughtfully sequenced experiences that hit campaign goals while strengthening long-term supporter connections.
Clear positioning of campaign thesis and why it matters now
Strategic alignment with your year-round mission and supporter relationships
Audience segmentation reflecting different supporter motivations and giving history
Success metrics beyond dollars—new supporters, list growth, retention impact
Campaign narrative that feels authentic to your mission
Landing page strategy and messaging
Email sequence designed as journey, not collection of separate messages
Social strategy reflecting different platform strengths and audiences
Visual direction maintaining brand consistency while creating campaign identity
Pre-campaign phase building awareness and interest
Campaign launch coordinated across channels
Mid-campaign momentum maintenance
Post-campaign follow-up deepening relationships
Thank you and impact communication that extends beyond campaign
Measurement framework capturing both immediate and long-term impact
Test plan for elements likely to move results
Post-campaign analysis documenting learnings
Playbook capturing insights for future campaigns
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