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Thoughtful form design removes friction and strengthens supporter experience.
Form design directly impacts completion rates and donor experience.
Your donation form functions well, but optimization could improve completion rates.
Supporters express interest but complete donations at lower-than-expected rates.
You've never systematically tested form elements (fields, copy, flow).
Form experience is often overlooked despite its direct impact on revenue.
Small, thoughtful refinements often yield meaningful conversion improvements.
What We Do?
We refine every element of your donation form for clarity and ease
Form audit and analysis
Comprehensive review of current form structure and experience
Assessment of field necessity and copy clarity
Load time and mobile experience evaluation
Current completion rate baseline and opportunity analysis
Form redesign
IStreamlined field structure removing unnecessary information requests
Logical field ordering that respects natural donor thinking
Simplified, clear labeling and help text
Smart defaults that respect donor preferences
Transparent information about what happens next
Trust and clarity elements
Security information presented reassuringly
Privacy considerations clearly addressed
Confirmation messaging that feels warm and appreciative
Post-donation email preview
Optimization roadmap
3–5 specific tests (form structure, suggested amounts, frequency options, etc.)
Clear hypotheses and measurement approach
Timeline for testing and learning
What You Get?
Form audit with detailed findings
Redesigned form specifications (visual mockups and flow)
Optimized field labels, help text, and confirmation copy
Suggested amount and frequency strategy informed by best practices
Testing roadmap with 4–6 prioritized experiments
Implementation guide for your platform or development team
Success metrics and measurement approach
Who This Is For?
Organizations that
Want to strengthen their form completion rates
Are open to testing and optimization
Want measurable, focused improvements
Recognize the form as a critical part of donor experience
How It Works?
Timeline: 2–3 weeks
Scope: Focused form optimization (can be part of broader website project)
Output: Specifications ready for implementation and testing framework
Book your free consultation now
Get free consultation for digital initiatives, insights on your target audiences and website performance analysis.
A diagnostic starts with understanding where you are. Let's schedule a call to discuss your goals and what a roadmap could look like for your organization.
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